An agency built
on people power.

About us

We unite people and brands by turning big ideas into enriching experiences.

Full-service creative agency. Integrated marketing agency. People call us lots of things. But we like to be defined by our actions; partnering with brands to create meaningful and evocative experiences that connect them with people.

The perfect blend of old buggers and young turks, Holdens is an agency run by a family, like a family. And our roots stretch way back to the birth of modern advertising, back when great ads were fuelled by one simple thing – big ideas.

Peter Holden (bottom right) directing a Viscount Biscuits TV commercial back in the 1970s. Peter Holden (bottom right) directing a Viscount Biscuits TV commercial back in the 1970s.

Coming up with big ideas is still very much in our DNA. But new technology means new ways of bringing them to life – and we do it in all the places and spaces where brands engage with people: physical, digital, experiential and virtual.

From branding, interiors and websites to social media, video and VR, we take a holistic and strategic approach to creating 360° brand experiences that engage people. And we do it using our three-stage approach: Enlighten. Engage. Empower.

HoldensVR launched in 2016. HoldensVR launched in 2016.
Peter delivering a talk on creative thinking at PUSH festival, HOME in 2018. Peter delivering a talk on creative thinking at PUSH festival, HOME in 2018.

Over the years, we’ve quietly attracted the very best creative brains around while still keeping the agency’s family-run mentality and culture at heart. A close-knit collective united by the same restless curiosity and results-driven mindset.

Most importantly, we all firmly believe in the power of brand experiences to change people’s lives for the better. It’s what keeps us up at night and gets us out of bed in the morning. Brands empowering people. People-powered brands.

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