Enlightening brands through research, insight and strategy.
The first stage of our approach is Enlighten. This is where we get to know the brand and its audiences inside out through immersion and research. Starting with why and who, we ask a lot of tricky but important questions and help brands to find the answers.
All of this data and insight then informs the strategy we build, outlining exactly where, when and how we’re going to reach these people in the most effective and engaging ways. Delivered in the right places, at the right times, in the right ways.
Here are some of the services included in the Enlighten stage:
- Stakeholder round tables and workshops
- Site tours and immersion
- Market and consumer research
- Mystery shopper visits
- Focus groups and online surveys
- Audience persona profiling
- Brand strategy and development
- Integrated campaign strategy
- Media, comms and channel planning