Deck the halls with pink Christmas trees, neon wrapping and disco balls – we’re having a 90’s Christmas knees-up and it’s time to get the party started!
For my first Christmas at Holdens I wanted to create a bright, fun and colourful shot that reflects our vibrant team and my time spent at the agency so far.
There’s a time and a place for a cohesive scheme, and in my opinion, Christmas is the right occasion to have some fun and go completely wild with a riot of colour and glitz, and just the right dose of bad taste!
John Lewis & Partners tinsel sales were up by 11% last year which is proof that we’re embracing a bit of a retro ‘chuck it all on’ kind of vibe and beginning to move away from the notion of a set colour palette.
Dan Cooper, the Christmas Buyer for John Lewis & Partners (who has the ideal job according to our Account Manager Christie – we call her Christie-mas!) has said that they have consciously moved the 2019 John Lewis Christmas ranges away from the concept of a ‘traditional’ Christmas, as we consumers are placing more of a focus on our homes being unique and a truer representation of our personalities.
We’re adopting more of an ‘anything goes’ attitude when it comes to Christmas styling – the more audacious and unusual, the better. We’re out to impress, we’re fiercely competitive and we ‘style’ our tree to create the perfect image for Instagram as much as we do for ourselves.
Here at Holden’s, we like to stand out from the crowd and be a bit daring. And nothing shows that better than this 90’s Christmas wonderland scene.
I set out to create a look that was totally Instagrammable, nostalgic, and visually merged both the past and future. If you’ve been obsessed with the Argos Book of Dreams like me, (the retailer published online copies of their catalogues from 1974 as part of their 2019 Christmas campaign!) then you must also love a dose of reminiscence, and that’s why I’ve included the plastic-fantastic Game Boy, Super Nintendo, gum ball machine and lava lamp – items taken straight from your 90’s Christmas list which visually give pops of different colours and textures.
And of course, I wanted to link all of these fun, fond memories to an interior space, which is why I’ve housed all of my Christmas goodies inside a snow globe. A curated collection of decorations from the John Lewis & Partners ‘Party’ range, Paperchase, Amara and Rockett St George sit alongside complementary pieces such as the Solar Chair by Bohinc Studio, Missoni fabrics and the Kartell Ghost Buster side table.
Go ahead and shop the look via our shopping list below if you want to add a touch of sparkly nostalgia to your Christmas this year, or even better, get in touch at firstname.lastname@example.org and see how we could electrify your project, brand or event with a creative dose of our CGI magic and interior design expertise.
- Stripe cushion – Rainbow – Missoni – Amara
- Solar Chair – Bohinc Studio
- Pouf – Kew – Amara
- Side table – Ghost Buster – Kartell
- Neon orange decoration – John Lewis
- Neon star light – John Lewis
- OMG decoration – Rockett St George
- Phone decoration – Paperchase
- Rug – Portal Yellow – 2LG x Floor Story – see mood board
- Stocking – Polka dot – Next – see mood board
- Sitting Bambi – Paperchase – see mood board
- 50cm flamingo – Paperchase – see mood board
- Flamingo snow globe – Paperchase – see mood board
- Love decoration – Paperchase – see mood board
- Neon swirl decoration – Selfridges – see mood board
- Party eye decoration – John Lewis – see mood board
- Party holographic decoration – John Lewis – see mood board
- Rainbow disco ball decorations – Paperchase – see mood board
- Polaroid camera decoration – Paperchase – see mood board
- Christmas crackers – Selfridges – see mood board
- Multicoloured tinsel – Paperchase – see mood board