Attracting animal aficionados to new pet food brand Hey Diddle Diddle.

Hey Diddle Diddle

  • Digital
  • Digital Marketing
  • Photography
  • Social Media
  • Video

Part of global pet food manufacturer C&D FoodsHey Diddle Diddle is a premium quality pet food with a fun brand story based on the famous nursery rhyme. Full of goodness and nutrition with none of the nasty stuff, Hey Diddle Diddle’s wholesome home-style dinners address a gap in the market for high quality, naturally hypoallergenic food that makes pets feel good.

Challenge

Currently stocked in Tesco stores across the UK and online, Hey Diddle Diddle called on us to design and build a website that reflects the brand’s key values, and to create a buzz about it among pet owners on social media, raising awareness of the brand’s story and its core products.

Approach

We set to work immersing ourselves in the Hey Diddle Diddle brand, understanding its audience and developing a strategy. Armed with this knowledge, we created engaging content for Facebook, Twitter and Instagram, to capture the imagination of the audience and a new website that immerses consumers in the Hey Diddle Diddle world with playful, colourful design and bespoke animations.

Outcome

We’ve only been working with Hey Diddle Diddle for a few months but already we’re seeing great results. Social engagement, click-throughs and website sessions have exceeded targets, and the brand’s big personality has been brought to life for its audiences with over half a million video views.

Results

1162%

Follower growth

221%

Increase in engagement rate

548.3k

Video views

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