We Are Cow

  • Digital
  • Interiors

With five successful stores in Manchester, Sheffield, Liverpool, Birmingham and Nottingham, Cow is the UK’s leading vintage fashion retailer and offers affordable vintage clothing and accessories sourced from around the world.

Challenge

There’s no doubt that the fashion world loves a good transformation. With a new home at the heart of Manchester’s Northern Quarter, Cow needed a new space that was cool, quirky and full of character. At the same time a new e-commerce website was needed, that would keep up with the demand of their loyal customer base online.

Approach

In keeping with their ethos of upcycling, materials destined for the scrapheap were used to create a distinctive interior – from old slate tiles to unwanted wastepaper bins. For fast-moving fashion, it formed the perfect backdrop.

For the website we built a Magneto site from the ground up, with a more streamlined user journey and experience combined with a highly visual approach.

Outcome

The Cow Manchester launch was a huge success, with its interiors perfectly fitting in to its new Manchester home.

Online sales doubled in the first year, with steady increases in traffic and transactions every following month.

Results

100%

increase in online sales

50%

increase in retail sales

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