Helping Tourvest Retail Services fly with a new brand and website.

We kicked things off by orchestrating a collaborative brand workshop at Tourvest’s UK headquarters, gathering a cross-section of senior stakeholders from across its European and African operations. This interactive session facilitated deeper insights into the brand’s core values, mission and vision, as well as giving us a clearer understanding of its audience, competitors and current market perceptions.

Leveraging these insights, we then conducted further audience, competitor and market research to glean valuable data before embarking on developing the new brand strategy.

Using the insights we gleaned from the workshop, we crafted a robust brand strategy and positioning that encapsulates Tourvest’s essence and resonates with its target audience across key regions, revolving around an engaging and stand-out proposition – ‘curating travel smiles’.

The new brand strategy acted as the launchpad for an overhaul of Tourvest’s visual identity, combining vibrant colours from its existing palette with a bold look and feel comprised of dynamic CGI to reflect Tourvest’s innovative spirit and diverse product and service offering. The result is a refreshed brand identity that not only stands out but also authentically represents what Tourvest stands for.

To ensure the newly evolved brand identity was delivered consistently across all of Tourvest’s communications, we developed comprehensive brand guidelines with clear guidance on usage, as well as dos and don’ts for utilising the brand on specific channels. This also included a detailed tone of voice language guide to maintain uniformity in Tourvest’s communication through the written word.

As part of the brand overhaul, we completely redesigned and rebuilt Tourvest’s website, delivering a cutting-edge digital experience that solidifies its leadership status. The revamped website features a streamlined sitemap and navigation, engaging video content and immersive CGI graphics to showcase the full breadth of Tourvest’s products and services. This transformation now firmly positions Tourvest as a frontrunner in the digital landscape within its industry, leaving a lasting impression on potential customers and employees.

A highlight of the new website is a captivating elevator pitch video that we scripted and produced, encapsulating everything Tourvest is about in a couple of minutes. Incorporating elements of Tourvest’s evolved brand identity, the video seamlessly blends animated CGI with lifestyle stock footage to engage viewers and evoke an emotional connection while highlighting the brand’s unique value proposition. This dynamic visual asset will now serve as a powerful tool for attracting new customers and winning pitches or tender opportunities.

We’re continuing to collaborate closely with the Tourvest team to ensure a seamless rollout of the newly evolved brand across various marketing collateral. From PowerPoint presentations to wider corporate materials, every touchpoint now reflects the refreshed brand identity and reinforces Tourvest’s position as a market leader.

Through strategic collaboration and creative innovation, we’ve successfully revitalised Tourvest’s brand identity and digital presence, positioning the brand for sustained success in a competitive and rapidly changing travel retail landscape and empowering it to drive business growth across Europe and Africa.