Fuelling Sneak Energy’s latest product launch with AR.

We’ve had a lot of fun this month working with the team at energy drinks brand Sneak Energy to deliver an augmented reality (AR) activation for their latest campaign and product launch, Sneak Superheroes.

Sneak, which is headquartered in Manchester and renowned for its natural and sugar-free energy drinks, partnered with us to develop an AR activation to promote the launch of two new flavours – Blueberry Acai and Strawberry Gummy.

We produced a web AR experience featuring two of the characters on the packaging, Sneak Man and Sleyemball – a classic superhero and supervillain. Scanning the individual product labels triggers the AR experience, with the characters appearing digitally above the tubs, showing off a range of animated attack gestures.

Tim Donald, Creative Director at Sneak Energy, commented: “We love to create unique experiences for our customers around launches and Holdens ticked every box when it came to creating an AR activation that would capture their attention and provide added value to a limited-edition launch.

“Our community is extremely loyal, with many avid collectors of our limited-edition products. The new AR experience has gone down a treat and is the perfect example of our disruptive, entertaining approach.”

Ted Holden, our Managing Director, added: “We’ve loved working on this exciting project. Not only has it helped to position Sneak Energy as an innovative brand that really understands its audience, but it’s also reinforced the fun and irreverent image they’re known for”.