We’ve won a top-secret experiential brief from Vredestein Tyres.

Christmas has come early this year as we’ve won a very exciting brief to deliver a large experiential activation in Manchester next year for premium European tyre brand Vredestein Tyres.

We came out on top in a competitive pitch to partner with Vredestein Tyres on an experiential activation in the city to promote the launch of the brand’s new ultra high-performance summer tyre.

Vredestein Tyres is part of the global Apollo Tyres group, an international tyre manufacturer whose products are available in more than 100 countries through a vast network of branded, exclusive and multi-product outlets. Apollo Tyres is a leading tyre brand in India and Vredestein Tyres is its premium brand in Europe.

Our experiential activation for Vredestein Tyres, which forms part of a wider aggressive growth strategy for the brand across Europe, will take place in a high-profile location that is yet to be disclosed and will incorporate numerous interactive elements for passers-by to take part in.

Olly Holden, our Production Director, commented: “It’s an absolute privilege to be working with a huge, global brand on this exciting experiential brief.

“We’re already underway with creative ideas for the event and we can’t wait to bring it to Manchester next year.”