What springs to mind when you think about Land’s End? The iconic signpost? A classic seaside holiday? What about 100 acres of natural landscape, luxury accommodation, independent shops, bars and restaurants, idyllic vistas, family activities and 10,000 years of rich history? Land’s End has always been a destination of discovery and diversity, welcoming its visitors to experience it in their own way.
And with a brand and website that was dated and failing to represent everything that Land’s End offered, it needed a bold rebrand and new digital experiences that were fluid, exciting and appealed to everyone.
As part of our ongoing work with Heritage Great Britain, we were tasked with developing a brand for Land’s End that wouldn’t be diluted or confused by different messaging requirements – especially when targeting multiple audiences.
We also needed to create two websites for the Cornish headland. One for the land mark attraction that could succinctly explain its diverse offer whilst fulfilling the different marketing needs over the year, and another website that would house all of the luxury accommodation options and nearby leisure destinations available at Land’s End, in one place.