We wanted to break away from the standard colours used by Steadplan’s competitors. A deep, vibrant orange is complemented with charcoal, lightning yellow and bright violet to truly diversify the brand and make it stand out in the market, which can be seen in the roll out and collateral we created from stationery and merch to the vehicle wraps.
Driving Steadplan’s brand and website further.
Steadplan is a leading commercial vehicle dealership offering sales, leasing, maintenance and conversions. With dealerships across the north of England, they provide a complete commercial vehicle solution all under one roof. The Steadplan Group was established by the Smith family in 1983 and since 2015 has been owned by Jim Smith. He brought us on board to take Steadplan in a new direction with a full rebrand and a new website.
Client:
Steadplan
Sector:
Automotive
Capabilities:
Branding, Website, Video & Motion, Content Marketing
Automotive
With a clear vision of where they wanted to take the brand, we set to work on defining Steadplan’s brand positioning and DNA.
After getting to know Jim and the Steadplan team, we kicked things off by holding a brand workshop to understand their ambitions for the rebrand and to get a better idea of what they wanted to achieve from it. With a clear vision of where they wanted to take the brand, we set to work on defining Steadplan’s brand positioning and DNA.
The logo can be duplicated multiple times to create a tyre tread pattern, which is used throughout the brand language.
Finally, we brought the brand to life in the form of a slick and highly visual website, producing a brand video that focuses on Steadplan’s dealerships, vans and the services they offer.
Along with the video, we spent two days shooting brand new photography, which is used throughout the website to give it a much more premium feel.
Play video
Pause video
The brand was publicly unveiled at an event in September, met with universal praise. Steadplan is a proud sponsor of various motor racing teams and sporting individuals in the UK, which were all in attendance to see the new brand in all its glory. The day was a huge success, with trucks and vans freshly wrapped in the new branding, free food and drinks, as well as lots of newly-branded Steadplan freebies given away.
With a content marketing and social media strategy currently in the works, we’re really looking forward to continuing our work with Steadplan for many years to come and can’t wait to see where the brand goes next.
Holdens has consistently exceeded our expectations. They not only delivered on time and budget but have created a new brand and website that will undoubtedly take Steadplan to a new level. They've given us all the tools we need to succeed as a business and we'd wholeheartedly recommend them to anyone.
Jim Smith
CEO
Steadplan
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