After extensive brainstorming and conceptualisation, our team crafted the ‘Vredestein Ultra High-Performance Arena’ as the standout feature of the brand activation. This arena was not just a competition ground, but a unique experience where fans could test their precision, accuracy and performance by kicking footballs through a massive tyre wall.
Shooting our shot with brand activation for Vredestein Tyres x Manchester United.
Vredestein is Europe’s premier first-class tyre manufacturer, renowned for its commitment to innovation and performance in the industry. As a leading sponsor of Manchester United, Vredestein holds a prominent stake in the club’s success both on and off the pitch.
Client:
Vredestein Tyres x Manchester United
Sector:
Automotive Sports
Capabilities:
Experiential, Social Media, AR
Automotive
Vredestein Tyres x Manchester United
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Specific Goal
Vredestein’s parent company Apollo tyres approached us with a specific goal: to launch an experiential brand activation at Old Trafford, the iconic stadium of Manchester United, ahead of the highly anticipated home game against Liverpool in April 2024. The aim was to gain awareness for Vredestein in the UK as well as launch the brand’s latest tyre, the Ultrac-Pro, to a passionate football audience while fostering brand engagement and excitement.
This arena was not just a competition ground, but a unique experience where fans could test their precision, accuracy and performance.
Similar to how the Ultrac-Pro tyre performs on the road. Each tyre type and size was represented by different scores, adding a layer of challenge and excitement to the experience.
The event's success solidified Vredestein's position as a leading innovator in tyre technology and further strengthened its partnership with Manchester United.
To further enhance engagement, all participants were automatically entered into a prize draw. This competition offered prizes such as stadium tours and signed Manchester United shirts. The top three scores would automatically win a set of Ultrac Pro tyres, matchday tickets or a signed shirt. This comprehensive prize package generated significant buzz and excitement among the attendees.
The team at Vredestein were delighted with how the brand activation went, highlighting the fun and engaging nature of the activation, that would stick in the minds of the fans long after the event. The event’s success solidified Vredestein’s position as a leading innovator in tyre technology and further strengthened its partnership with Manchester United and we’re looking forward to working with them again in the future.
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