Elite Competitions
Helping Elite Competitions beat the odds with a new brand and TV advertising campaign.
Client
Elite Competitions
Industry
Entertainment
Services
Brand Strategy
Brand Identity
Brand Guidelines
Brand Design System
Video & Motion Graphics
TV Advertising
Elite Competitions, the original online competitions company, partnered with us to overhaul their brand and take it onto TV for the very first time.
We began with an intensive brand workshop to get under the skin of the brand and help them define and articulate their positioning, mission, vision and values. This foundational work informed the creation of a unifying brand DNA that everyone could get behind and a robust brand platform for future campaigns. Next we set about modernising the Elite Competitions brand, ensuring it resonated with younger, social-first audiences and better conveyed professionalism and trust.
We developed a new-look logo and accompanied it with a dynamic brand language that was rolled out across the website and app to enhance the user experience. Comprehensive brand guidelines were developed to help the internal design team take their brand into the physical world with a suite of templates and assets.
Watch the TV Commercial
For the first time, Elite Competitions invested in TV advertising with our expert guidance, aiming to re-establish their position as the market leader and the original online competitions company. We produced a humorous and attention-grabbing TVC themed around the idea of “the best kept secret,” along with a number of engaging edits for streaming and social media. With a new brand to set them apart from the competition and national reach that put them centre stage, Elite Competitions is all set to continue its market dominance.