September Campaigns of the Month

This month’s roundup features five big-budget campaigns that prove scale, craft and smart creative thinking can always cut through when backed by confident execution.

Tom Holland takes centre stage in LEGO’s latest spot, switching personas with every click of the bricks, from businessman to artist to gardener, all soundtracked by AC/DC’s High Voltage. The film celebrates LEGO’s power to unlock creativity at any age, letting the product itself drive the storytelling.

Nike has reframed its iconic Just Do It line into Why Do It?, a rhetorical twist aimed at Gen Z athletes. Narrated by Tyler, the Creator, the campaign leans into themes of doubt, pressure and motivation before snapping back to the original rallying cry. It’s a smart way of refreshing heritage for a generation navigating anxiety and self-expression.

Google Pixel’s Vanilla OOH campaign uses a simple metaphor to poke fun at smartphone sameness — replacing handsets with identical ice cream cones. It’s a clean, witty way of positioning Pixel as the antidote to bland, and a reminder that sometimes the boldest creative stroke is the simplest one.

Walkers leans into playful brand iconography with its latest OOH push, reworking crisp imagery into bold outdoor executions that celebrate everyone’s “flavourite.” Confident and instantly recognisable, it shows how remixing the familiar can keep a household name feeling fresh.

Heinz has doubled down on the logo-less trend with Looks Familiar, reducing its visuals to silhouettes, colours and food cues that consumers instantly recognise. It’s a typically confident statement that reminds people that Heinz’s assets are still as strong as they’ve always been to stand alone.

Heinz has doubled down on the logo-less trend with Looks Familiar, reducing its visuals to silhouettes, colours and food cues that consumers instantly recognise. It’s a typically confident statement that reminds people that Heinz’s assets are still as strong as they’ve always been to stand alone.

If you’re looking for an agency to deliver work that wows, drop us a line.