March Campaigns of the Month

March’s standout work shows the power of simple ideas. As you’ll see, each one starts with a clear insight and follows it through with purpose, showing that when the creative thinking is spot on, the execution doesn’t always need to do the heavy lifting. Enjoy.

Snickers keeps things simple with the latest chapter of its long-running brand platform. A series of OOH executions uses animals to exaggerate how people behave when they’re hungry, from short-tempered to sluggish. It’s a clear, visual take on a familiar truth, reinforcing the brand’s role in getting people back to themselves. Straightforward, recognisable and still effective after all these years.

Lipton leans into cultural behaviour with a playful push to reclaim the peach emoji. The peach emoji rarely means peach nowadays, and almost never means Lipton. So the brand set out to take it back. Enter Ice-T, calling on the internet to “respect the peach” and reset how the emoji is used. The campaign is light, self-aware and built for sharing, turning a small cultural observation into something that travels easily across social platforms.

Sainsbury’s brings a strong and simple idea to Easter, wrapping outdoor billboards in crinkled foil to mirror the look of chocolate egg packaging. It’s instantly recognisable, turning something familiar into something that stands out in the real world. A reminder that a single, well-executed visual can still do a lot of heavy lifting.

This year, Ramadan collided with the evening rush hour, leaving many Muslims breaking their fast on the move. IKEA responded with a thoughtful, real-world solution. ‘Iftar At Ours’ saw pop-up living rooms appear on London’s Southbank and Manchester’s Exchange Square, offering a space to pause, eat and connect. Designed to feel like a familiar home environment, the activation brought comfort and community into busy public spaces.

Aldi continues to build on its ‘It’s Not Complicated’ brand platform with a sharp take on supermarket price matching. The idea is straightforward. If you’re going elsewhere to match Aldi prices, why not just shop at Aldi in the first place. What could feel like a dry pricing message is delivered with the humour and charm people now expect from the brand, backed by a full rollout across TV, radio, outdoor and digital.

Tesco flips the script on what a network really means, putting people ahead of technology. Rather than focusing on new phone deals, the campaign celebrates the relationships that actually matter, from family to friendship groups, positioning Tesco as the enabler. It’s a heartfelt campaign that leans into honesty and relatability, proving that sometimes the most powerful message is knowing your place in people’s lives.

That’s it for another month of creative inspiration. What will April have in store? Check back soon!

And don’t forget, if you’re looking for an agency to deliver work that wows, drop us a line.