Campaigns of the Month – April

Welcome back to a new edition of Campaigns of the Month! April brought the heat, and not just because the sun finally remembered to show up. This month delivered bold, beautiful campaigns that captured attention with striking visuals, fearless ideas, and memorable storytelling. So, sit back, relax, and enjoy our selection of the campaigns that stole the spotlight. 

Aston Martin’s collaboration with The Rolling Stones brings together two icons of rebellion and style. Celebrating a limited-edition apparel and merchandise drop, the campaign swaps high-gloss polish for raw, analogue grit, shot entirely on visceral 35mm film. Framed by the unpolished, unfiltered energy of the F1 track, the visuals are rough, immediate, and full of attitude, capturing the restless spirit both brands are built on. 

Apple’s latest spot for the iPhone 16 is a masterstroke of self-aware swagger. No stranger to smashed screens, Apple flips the script with a wink, showcasing the new ceramic shield that handles daily chaos without a crack. Shot with a dry, comedic edge, the ad leans into past jokes while confidently announcing: “Relax, it’s iPhone 16.” It’s a clever, culture-savvy move that turns old criticisms into a flex. 

Stella Artois’ latest campaign captures the chaotic beauty of a night well spent. Fighting your way through a heaving crowd, taking an elbow to the ribs, a nudge to the back, a stomped toe – it’s all part of the price. But a cold Stella in hand? Worth it. Shot as a series of raw, perfectly imperfect moments, the campaign reminds us that life’s best rewards aren’t handed over, they’re earned. 

To launch its limited-edition ‘Nessie Nectar’, Irn-Bru serves up pure comedic gold. Meet Angus McLean, a fifth-generation Nessie milker, who proudly shows off his milking skills using practice udders. His shed is covered in old family photos showing generations doing the same, and he leaves us with a classic piece of advice: “It always tastes better when you’ve tugged it yourself.” Irn-Bru delivers a masterclass in absurd, laugh-out-loud storytelling. Peak nonsense. Peak Irn-Bru. 

IKEA’s latest campaign gently reminds us that its furniture isn’t just part of our homes – it’s part of our lives. Showing a toddler’s first steps, the ad captures how IKEA furniture subtly becomes part of everyday milestones. It’s simple, relatable storytelling that shows the brand’s real role: not just furnishing spaces, but supporting the small, important moments that happen in them. 

Well, that’s it. From creative, rebellious visuals to Nessie-milking madness, it doesn’t seem like 2025 is slowing down anytime soon. We’ll be back next month with more bold campaigns worth talking about, so stay tuned! 

In the meantime, if you have a campaign brief that needs a bold execution, get in touch. We don’t bite.