Campaigns of the Month – March

Once again, it’s that time of the month when we round up the campaigns that made the most waves, not only for their creativity but also for their ability to stir conversation. Whether you’re into food, fashion, tech or sports, March’s campaigns had something for everyone. From celebrity collaborations to humorous storytelling, here’s a round-up of the standout ads that defined the month. 

Apple’s latest ad for AirPods 4, directed by the legendary Spike Jonze and featuring actor and pop culture icon Pedro Pascal, takes us on a beautifully executed, surreal journey. The campaign uses its signature visual storytelling style to showcase the magic of AirPods, weaving a narrative where music transcends space and time. Jonze’s storytelling, paired with a soft, emotional tone, gives this ad a unique edge, making us all wonder: what would our lives sound like with AirPods?

Gap’s ‘Feels Like Gap’ Spring 2025 campaign celebrates the brand’s iconic casual style, blending comfort with simplicity in a modern way. With an emphasis on versatility and ease, this campaign taps into the spirit of nostalgia while showcasing a fresh take on timeless fashion. And you can’t forget the quirky dancing, which adds a playful energy to the campaign, creating an infectious vibe that’s as fun as it is stylish. It’s a nod to the carefree spirit of the brand, making the whole ad feel effortlessly cool.

Part of its wider ‘Believe’ campaign, KFC took a humorous approach this month with its “All Hail Gravy” ad. The ad showcases gravy as having royal status with over-the-top grandeur. Imagine a medieval banquet with chicken, biscuits and, of course, that glorious gravy. The creative direction is bold, and the execution is hilarious, proving that sometimes the best way to capture attention is through humour and indulgence.

Dreamies broke the norm with ‘Ad Attack’, an impressive stunt that took over London as hundreds of cats seemingly attacked billboards. The 3D-modelled cats were seen scaling billboards, hanging from ledges and even perched on rooftops, all in a desperate bid to get their paws on Dreamies’ treats. This campaign took a bold and creative approach to perfectly capture how irresistible their cat treats really are.

PUMA’s ‘Go Wild’ campaign shifted the brand’s usual message, ditching the usual hardcore performance message for something more fun and relatable. The 60-second TV spot captures everyday people, from early risers to new mums, suddenly taking off in pursuit of the ‘runner’s high’. Playing alongside Afroman’s iconic ‘Because I Got High’, it’s a refreshing take on sport as something to be enjoyed, not just endured.

We’re not even halfway through the year and 2025 has already set the bar high for creativity, humour and memorable brand moments. Whether you’re a fan of food, fashion, tech or sports, there’s no denying that these campaigns have given us plenty to talk about. That’s it for this month, we’ll see you at the end of April. Can’t wait to see what next month has in store!

If you’d like a campaign that’s as creatively executed as these, get in touch today.