Celebrating the Oasis reunion tour in proper Manc style with Joseph Holt Brewery.

The wait is over. We can now reveal that our recent partnership with the iconic Manchester brewery, Joseph Holt, was to mark the Heaton Park dates of Oasis’ highly anticipated reunion tour, with a social campaign as bold and brilliant as the city that made them. 

With the band’s Heaton Park gigs on the horizon, we wanted to give fans – and the city – something to talk about. And what better way than mashing up two Manchester icons: the band that defined a generation and the brewery that’s been pouring pints since 1849. 

To generate some buzz on social, we created a series of larger-than-life CGI-generated outdoor installations featuring iconic Oasis paraphernalia, such as Noel’s Union Jack themed guitar and Liam’s trademark bucket hat, crashing down on Joseph Holt pubs across Manchester. The reaction so far? Mad fer it. 

Check out the campaign across Joseph Holt’s and our own social channels and let us know what you think!