Holdens delivers creative production for Tombola x Breast Cancer Now “Eyes Down, Check Up” experiential tour.

We’ve been busy working on something really cool over the last couple of months and finally we can reveal all!

Working alongside agencies Meanwhile and That Lot, we brought to life the Tombola and Breast Cancer Now “Eyes Down, Check Up” campaign with a striking mobile activation designed to get the nation talking about breast cancer symptoms and checks.

Launched with a high-profile event at London’s Westfield Stratford City and hosted by TV personality Josie Gibson, the campaign invited the public to take part in a playful yet powerful experience that highlighted the importance of regularly checking for breast cancer symptoms.

We led on the detailed creative treatment and technical design, production and fabrication, installation and dismantle management, as well as full project management. This included branding and wrapping the campaign vehicle, creating a bespoke bingo board and manufacturing bingo balls featuring common breast cancer symptoms.

The campaign tour forms part of Tombola’s wider mission to reach one million people and raise up to £1 million for Breast Cancer Now, blending community spirit with creative storytelling to drive awareness and encourage life-saving action.

Olly Holden, our Production Director, commented: “We’re proud to have played such a hands-on role in a campaign that not only grabs attention but could genuinely save lives.”

“It’s a brilliant example of creativity being used for good, and we’re delighted to have partnered with Tombola, Breast Cancer Now, Meanwhile and That Lot to make it happen.”