Holdens partners with CoppaFeel! for its CoppaFeel! Challenge 2025

We’re proud to announce that we’ve been appointed by CoppaFeel!, the UK’s only youth-focused breast cancer awareness charity, to help facilitate the promotion of this year’s CoppaFeel! Challenge. It’s a particularly meaningful project for us, as breast cancer is a cause that hits close to home for many within our agency and what’s more, we’re the first agency based in Manchester they’ve ever partnered with.

If you haven’t come across them before, CoppaFeel! is on a mission to make sure breast cancer is diagnosed early and accurately by encouraging young people to check their chests regularly. Through bold campaigns, powerful storytelling and peer-to-peer engagement, the charity has built a distinctive voice in the UK – one that’s playful, inclusive and fiercely empowering. And we’re buzzing to help amplify it.

The CoppaFeel! Challenge is CoppaFeel!’s biggest annual student challenge, aimed at students at sixth forms and colleges, encouraging them to develop their own breast cancer awareness campaign at their school and encourage their peers to adopt healthy checking habits for life. This year, CoppaFeel! has asked us to work alongside the student winners from Pendleton Sixth Form College to bring this year’s campaign to life. We’ll work closely with the students to mentor and guide them through the whole creative process, resulting in a real outdoor ad campaign that will be seen on billboards across Manchester to recruit students for this year’s CoppaFeel! Challenge taking place later in the year.

We’re excited to bring our creativity to a cause that genuinely saves lives. Stay tuned for the big reveal later this year.