June Campaigns of the Month

Welcome back to our roundup of the best campaigns of the month – June edition. And yes, you heard that right, it’s already June. Time’s flying, so take a moment to sit back, relax, and enjoy a selection of standout ads that are flying just as fast. This month, we’ve got a mix of dry comedic gems, iconic collaborations and wonderfully absurd spots that’ll leave you amused, confused, and maybe a little inspired. Let’s dive in.

Every designer’s worst nightmare: ‘Can you make the logo bigger?’ Canva took that request quite literally with their latest outdoor campaign in London. The cheeky billboard pokes fun at this age-old client cliché by having the Canva logo physically break out of the billboard frame, all while promoting their Brand Kit feature for consistent branding and design. 

As much as it hurts, we have to give Manchester City their props, as they’ve put a bold spin on a classic jersey in collaboration with fashion designer KidSuper for the FIFA Club World Cup. The special edition kit blends football heritage with streetwear flair, featuring vibrant, hand-drawn graphics. The design ties in perfectly with the bold, stylized visuals of the ad, creating a cohesive and standout campaign. 

Well, this was a collaboration we didn’t see coming. New Balance has just dropped its ‘Quiet Please’ campaign to promote the T500s, and it’s delightfully absurd. The ad features Real Madrid star Endrick playing tennis with his feet, inside a giant shoebox, while watching himself on a screen. If that’s not strange enough, it ends with him casually telling Jack Harlow to shut up. We did warn you there were some absurd spots. 

The Aubrey Plaza x Cointreau collaboration is back with the ‘Marga-right’ campaign, which pokes fun at celebrity-endorsed tequila brands with their own tequila, ‘Any Tequila’, which is completely not real. Aubrey Plaza’s deadpan delivery and slight dig at the way celebrities and influencers promote their tequila brands make this campaign comedy gold, all whilst reminding people Cointreau is what makes a good Marg. 

Now how could we not include this? With the Oasis reunion tour on the horizon, the band has joined forces with adidas for the “Original Forever” campaign, a nod to their shared legacy in music, fashion, and British culture. The campaign goes beyond the screen, with a new pop-up store in Spinningfields, Manchester to gear up for the concerts. The campaign encapsulates everything Oasis: attitude, nostalgia, and unmistakable style.

If you thought it couldn’t get any weirder, it does. Turtle Wax turns cars into bobbleheads with their car care products, as it showcases a man washing his ‘car’ – aka a giant, living head on wheels. The campaign jumps on the surreal trend to deliver a weirdly brilliant ad that makes a typically dull product stand out from the crowd. 

This month’s campaigns proved that the boldest ideas often come wrapped in the bizarre, the playful, and sometimes, a shoebox. From logos bigger than any designer’s nightmare to a head on wheels, these brands showed that out-of-the-box thinking pays off. If you’re ready to turn wild ideas into absurd campaigns, you know where to find us.