October Campaigns of the Month

Welcome to another edition of Campaigns of the Month and a belated happy Halloween! By the time you read this, we’ll be into the penultimate month of the year and Christmas will be just around the corner. Now that’s a scary thought. Take your mind off it by enjoying the best creative work that October had to offer.

CANAL+ – ‘No Bad Choices’.

CANAL+, the leading European broadcaster, is on a mission to expand its reach across the continent with a standout 3-in-1 streaming platform packed with must-see movies, binge-worthy boxsets and live and on-demand TV. To shine the spotlight on this unbeatable offering, the brand rolled out a cinematic campaign as high-quality as its content. Produced by Stink Paris and directed by Tom Green in collaboration with La Pac, the campaign turns an iconic action movie scene on its head to drive home the core message: with CANAL+, there are no wrong choices. Love it.

Campari – ‘Ode to Cinema’.

Staying on the cinema theme, we’ve been loving “Ode to Cinema”, the latest campaign from Campari. The four-part film series brings together world-famous bartenders and mixologists to celebrate Campari’s deep ties to cinema, giving nods to iconic film styles from the 50s right through to the 90s. In the final film, inspired by Wes Anderson’s The Grand Budapest Hotel and Moonrise Kingdom, renowned bartender and Manchester’s own Joe Schofield plays a deadpan businessman in a quirky hotel room. He opens his trunk to reveal the secret ingredients for his signature Negroni, crafting the drink with precision – paying tribute to both mixology and the whimsical magic of classic cinema at the same time.

Arsenal x Aries – ‘Arsenal Faithful’.

Arsenal seems to be leading the way when it comes to alternative brand link-ups and this latest collaboration with luxury London label Aries is no different, marking its first-ever partnership with an independent streetwear brand. The collection pays tribute to the “Arsenal Faithful,” a concept that sets the spiritual tone for the accompanying campaign film. It features stars like Bukayo Saka, Alessia Russo, Martin Ødegaard and Declan Rice alongside famous Gooners from London’s creative scene, including actors Will Poulter and Kaya Scodelario and music icons Ghetts, Lava La Rue, Knucks and Shygirl.

Fiverr – ‘Nobody Cares: The Musical’.

Is anybody else feeling a sense of AI fatigue or is it just me? Well, if you’re sick of the hot takes about how ChatGPT is coming to steal all our jobs, you’ll definitely approve of Fiverr’s latest campaign. The leading freelance marketplace has dropped an over-the-top musical ad with a clear message: AI is only as good as the creatives behind it. Tapping into the growing disdain for all things AI, Fiverr’s cheeky in-house film humorously calls out that all the fancy tech and tools mean nothing if the work doesn’t hit the mark and drive ROI. Directed by Shushu E. Spanier, the lively spot playfully mocks new gadgets, products and even AI-generated cats, all while embracing its own AI-assisted origins with a blunt refrain: “Nobody cares.” Brilliant.

Levi’s – ‘Laundrette’ reimagined with Beyoncé.

When Beyoncé dropped her country album Cowboy Carter earlier this year, she and Levi’s probably didn’t anticipate teaming up for a brand partnership just six months later. But here we are, with the launch of their new campaign, ‘Reiimagine’, by TBWA\Chiat\Day. True to its name, the campaign revisits and reinvents the brand’s heritage, starting with an all-time classic: the 1985 ‘Laundrette’ ad by BBH London, featuring the late Nick Kamen. In this 2024 reboot, Beyoncé takes centre stage, stepping into the laundrette with a modern twist on the original. The bold reimagining is already sparking debate in the ad world. What do you think?

That’s your lot for this month. Do you have a favourite campaign or are you patiently waiting for the Christmas ads showdown? Let us know in the comments wherever you found this blog.

In the meantime, if you’ve got a campaign brief that you’d like to send our way, you know exactly what to do. Get in touch.