Most experiential activations get noticed for a day. The best ones change how people feel about a brand for good.
We're an experiential marketing agency that designs and delivers brand activations, immersive environments and interactive installations that make impact.
From strategy, ideation and concept design all the way through to fabrication, production and delivery.
Before we touch a build or brief a designer, we get under the skin of your brand, your audience and what you actually need the experience to do. Strategy isn't just a phase. It's the whole point.
AR, VR, interactive installations and gamification - we use whatever it takes to turn passive observers into active participants. Not because it's technically impressive (although it usually is). But because it's proven to work.
There's a difference between a branded space and an immersive environment that drops people inside your brand story. Because people forget what they saw. But they never forget what they did and how it made them feel.
Strategy, creative, fabrication, build, installation, rigging (and de-rigging). We've found our clients enjoy working with one team all the way through - because great ideas get lost in handoffs. And we love doing it all anyway.
2,600+
Fans participation over two-day event
High repeat participation & dwell time
Strong athlete
& fan advocacy
A gamified experiential activation that turned a sponsorship opportunity into something athletics fans actually wanted to be part of.
2,600+
Fans participation over two-day event
Turning athletics fans into champions with Novuna experiential brand activation.
Novuna is a modern financial services brand with a big ambition: to power progress for people and businesses across the UK. For 2026, Rocket Sports appointed us as their experiential activation partner to turn Novuna's British Athletics sponsorship into a distinctive, repeatable brand platform and content engine across channels.
The brief was to create a bold, memorable activation that would cut through at major athletics events and build stronger brand memory for Novuna. The answer was Novuna Champions, a gamified, high energy zone built around running, jumping and throwing, inviting fans to test themselves in a way that was fun, social and unmistakably Novuna.
The debut at the UK Athletics Indoor Championships in Birmingham delivered over 2,600 fan participations across the weekend, with many returning for multiple attempts, strong athlete advocacy and overwhelmingly positive sentiment on the ground.
Premium launch that
cut through
Increased engagement and dwell time
Scalable, future-ready activation
A retail brand activation that did more than display a new product - it put people inside the brand partnership.
Premium launch that cut through
Turning the volume up on performance with experiential activation for Bowers & Wilkins x McLaren.
Bowers & Wilkins is an iconic audio brand known for uncompromising sound quality, precision engineering and performance led design. Partnering with McLaren on the launch of the new Px7 S3 headphones, the brief was to translate that shared DNA into a high impact retail activation that could cut through and do more than simply display a product.
We delivered two complementary activations bringing Bowers & Wilkins' sound philosophy and McLaren's performance ethos to life through immersive, gamified interaction. From holographic displays and bespoke product touchpoints to an F1 racing simulator and 360° CGI showcase, every element was designed to immerse audiences in McLaren's world while reinforcing Bowers & Wilkins as the audio partner behind it.
Hundreds of fans engaged pre kick off
Exceeded all
expectations on the day
Scalable platform for future activations
A high-profile brand activation at Old Trafford that had football fans doing exactly what Vredestein needed - and talking about it afterwards.
Hundreds of fans engaged pre kick off
Shooting our shot with brand activation for Vredestein Tyres x Manchester United.
Vredestein is Europe's premier tyre manufacturer, renowned for innovation and performance. As a leading Manchester United sponsor, Apollo Tyres approached us to launch an experiential brand activation at Old Trafford ahead of the highly anticipated home fixture against Liverpool, with the goal of building UK awareness and launching the new Ultrac Pro tyre.
We created the Vredestein Ultra High Performance Arena, where fans tested their precision by kicking footballs through a giant tyre wall, with each tyre scoring differently. A CGI outdoor campaign launched the week before, showing giant Ultrac Pro tyres rolling through Manchester city centre, building anticipation ahead of the event.
Hundreds of fans took part over three hours before kick off, with the activation exceeding all expectations and solidifying Vredestein's position as a leading innovator in tyre technology.
6,460
QR code scans
in one month
208
Average scans
per day
6,050
Unique scans
in one month
An AR takeover that gave Golf Fang's guests something worth scanning a QR code for at Christmas.
6,460
QR code scans in one month
Taking Golf Fang to a hole new level.
Golf Fang is the home of crazy golf meets urban street art culture, blending cocktails, DJs and street food across five UK venues. Big Fang Collective approached us to take things to a whole new level with their first ever interactive AR takeover for Christmas, with the goal of creating shareable Instagrammable moments and driving new and repeat bookings over the festive season.
We built a web AR experience around a bold narrative: robots from 2098 have opened portals into the past, and they're celebrating Christmas their way. Think Blade Runner meets Bad Santa. Animated 3D characters launched via QR codes in the browser, meaning no app download needed, just scan and step into another world.
The result was 6,460 QR code scans throughout December, averaging 208 a day, with Golf Fang now actively exploring AR and immersive technology for future seasonal campaigns.
We ask why before we ask what. The thinking that gives every experience a reason to exist - and something to prove.
Brand activations, retail environments, pop-ups and touring experiences built to stop people in their tracks. Properly.
AR, VR, interactive installations and gamification. Technology in service of the idea. Never the other way round.
We build it. We install it. We even run it on the day for you. No handoffs, no excuses.
You'll know what worked, what didn't and what to do next time. Because great experiential activations get better with every iteration.
We get under the skin of your brand, your brief and your audience. Ask the questions other agencies usually skip.
Creative concepts, experience narrative, interaction design. The idea that makes the whole thing worth doing.
Environments, installations, digital experiences. Fabricated, coded and crafted to the standard the idea deserves.
Live. On the ground. Running the activation, capturing the data and making sure the day goes exactly as planned.
Got an experiential activation to plan, a space to fill or an audience to win over? Tell us what you're working with and we'll tell you honestly whether we're the right fit - and how we'd approach it. Just fill out the form, give us a call or drop us an email.