Altura

Taking Altura to new heights.

Client

Harrison St & Link City

Industry

Property & Placemaking

Services

Brand Strategy
Brand Identity
Brand Design
Brand Guidelines
Website
Photography
Video
Content Marketing
SEO/PPC
Social Media

Watch the case study video:

Located in the heart of Birmingham, Altura is a modern and dynamic student accommodation development from Harrison Street and Link City that offers a range of stylish rooms and amenities to make life at university exciting, enriching and stress-free.

Altura Birmingham

On the inside, the building has everything a student could ever want. But its lack of brand awareness online and underperforming occupancy levels seemed to tell a different story. With our specialism in branding and marketing student accommodation schemes, we were brought on board to turn things around.

Our first step was to undertake a thorough audit of the brand and its marketing and communications channels, focusing particularly on the website, search and social media.

SEO performance was poor largely due to the building’s current name, New Bath Court, which brought in traffic from students in a completely different city, so it was clear there was a need to rename and rebrand the property. Translating this across all marketing and communications touchpoints and also the building itself in the form of signage and wayfinding.

Altura Birmingham

We came up with a short and snappy name – Altura – that links back to the height of the building, one of its key USPs. We then built the foundations for the brand with an authentic story, positioning and values that the staff and students could all get behind, and worked our magic with a fresh colour palette inspired by the building itself.

Finally, we brought the brand to life with a new identity and visual language that’s fun, dynamic and eye-catching, just like life at Altura.

Altura Birmingham
Altura Birmingham
Altura Birmingham

The brand was rolled out across a new performance-driven website, showcasing everything the building has to offer through photography and video of the amenities and life around Birmingham featuring real students living at Altura.

We also launched a social media campaign across the UK and Chinese markets to engage and inspire students with attention-grabbing content and a tone of voice that spoke directly to them in a relatable way, supported by hard-working paid social
and PPC campaigns to drive a steady pipeline of bookings.

We also launched a social media campaign across the UK and Chinese markets to engage and inspire students with attention-grabbing content and a tone of voice that spoke directly to them in a relatable way, supported by hard-working paid social and PPC campaigns to drive a steady pipeline of bookings.

Altura Birmingham

Since launching the new brand, we’ve significantly increased brand awareness and bookings, with the paid campaigns alone receiving more than 4.5 million impressions and generating 8,000+ conversions.

We’ve also successfully created an engaged online community of existing residents who’ve bought into the new vision for Altura – the place that helps students reach their full potential.

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I’ve worked with Holdens for the last few years and have tasked them with the branding and marketing of some of the U.K’s largest residential and student developments. There innovative and technological approach to property marketing has proved invaluable, they’ve helped us deliver on our key objectives and exceed our targets.

David Lawrence European Development Director - DLC Europe LTD