The main objective of the AR experience was to add a new element of fun to the game and provide guests with eye-catching photo opportunities to share on social. Our mission, then, was to create Instagrammable moments aplenty and instil FOMO among friends and family by delivering a crazy golf experience that would be on everyone’s lists, with the ultimate aim of driving new and repeat bookings over the festive season.
Taking Golf Fang to a hole new level.
Client:
Big Fang Collective
Sector:
Leisure & Hospitality
Capabilities:
AR, Immersive & Experiential
Leisure & Hospitality
Big Fang Collection
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Key Results:
6,460
Participants in 1 month
248
Average scans per day
6,460
Unique scans in December
Golf Fang is the home of crazy golf meets urban street art culture from the brains behind Big Fang Collective. With five venues around the UK, it offers an experience like no other, blending crazy golf, cocktails, DJs and street food in incredible ‘sprayground’ environments designed by local artists. They approached us to take things to a hole new level with their first-ever interactive AR takeover for Christmas.
Deliver a crazy golf experience that would be on everyone’s lists this Christmas.
To make the experience engaging, it had to have a compelling narrative. In the not-too-distant future, robots rule the world and they’ve started opening up portals into the past to better understand humanity. These portals have begun appearing around the Golf Fang venues and offer us a glimpse into how the robots are celebrating Christmas in 2098. It’s Blade Runner meets Bad Santa, Westworld meets White Christmas.
We developed 3D characters and scenes that were very much in keeping with Golf Fang’s irreverent and rebellious style.
It’s safe to say there’s a whole load of Golf Fang guests that won’t be on Santa’s nice list this year.
“This year we wanted to take our Christmas campaign to the next level and the idea of creating an immersive AR experience that transformed existing sets throughout the venue felt like the perfect fit. Picture Blade Runner meets Bad Santa, Westworld meets White Christmas - it doesn't get much more Golf Fang than that. Holdens turned an idea into reality and did an amazing job transporting guests to a new world they won't be able to forget in a hurry!"
Euan Stubbs
Head of Digital
Big Fang Collective
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