Using Augmented Reality to build the future with Bruntwood.
Property & Placemaking
As regional property company Bruntwood’s largest city centre asset occupying a prime location at the top of the Oxford Road Corridor, St James’ offers forward-thinking companies the space they need to succeed and grow. Bruntwood approached us looking for an innovative way to reposition the building and launch the newly refurbished ninth floor. Along with a new visual direction, experiential marketing and activation activity, we proposed an AR and projection mapping experience to bring the building to new heights.
A place for dreamers and doers, St James’ is a space that you can really make your own and become part of something bigger. Our repositioning brought together the elements that make the building unique, connecting its long history with the workspace of the future.
The ninth floor viewing experience launched to agents and press from the end of June, with a successful launch event that showcased the experience to agents and potential tenants who are interested in letting the space. We’re excited to see the continued success of the campaign, and we look forward to working with Bruntwood on future projects.