Our first task was coming up with a name for the development. Something punchy with a strong backstory that was firmly rooted in the local area of New Cross – an unrivalled (but lesser known) city centre location between two of the most popular areas of Manchester, Ancoats and the Northern Quarter.
From our research we found that during the 18th and 19th centuries there were several printers based around the area. New Cross was a thriving part of the city and the production of penny broadsides was a key part of its success – giving the local community access to daily news presented in a song or rhyme, and as the name suggests, costing only a penny.
In naming the Broadside scheme, we wanted to create a title that links back to the heritage of the area and puts New Cross, and the businesses that surround it, back on the map. By embedding the building in Manchester history, the new development feels local – as though it already belongs in the city.