Mountain Hardwear
Next level experiential for Mountain Hardwear.
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Client
Mountain Hardwear
Industry
Retail & FMCG
Fitness & Wellbeing
Services
Experiential
App
3D Design
CGI
Mountain Hardwear is an American designer and manufacturer of high-tech outdoor equipment and clothing. After securing a stand at Germany’s OutDoor – the leading industry trade show – they approached us with a bit of a dilemma. How could they showcase more than 20 tents in a space where they already had to fit a considerable amount of rucksacks, sleeping bags and clothing?
An innovative digital approach and unique stand design.
We got our thinking caps on and came up with a solution that involved an innovative digital approach and unique stand design.
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![Overhead shot of the final set up](https://holdens.agency/wp-content/uploads/2022/04/Work_Archive_Large_Mountain_Hardware_2-1-2340x1000-1.jpeg)
Visitors could watch a 3D visualisation of each tent as if it were floating before their very eyes
![](https://holdens.agency/wp-content/uploads/2022/04/White-Tent-Rotate-Placeholder-1.jpg)
By using hologram tunnels, visitors could watch a 3D visualisation of each tent as if it were floating before their very eyes, with QR codes taking them to a microsite to view more product information on their tent of choice.
Original furniture, bar and clothing rails brought everything together on the day.
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Big, bold and definitely standing out from the crowd among mountain gear specialists.
Big, bold and definitely standing out from the crowd among mountain gear specialists, the installation was a huge success and attracted masses of new customers with its stylish and innovative set-up. In fact, the stand design was so successful, it was later rolled out across its international shows throughout the rest of the year.
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