Engaging families at the Museum of Science and Industry.

Museum of Science and Industry

  • Advertising
  • Branding
  • Digital
  • Digital Marketing
  • Photography
  • Video

World-shaping, record-breaking, life-changing. The Museum of Science and Industry houses a world of discovery. Our campaign invited kids to come inside and explore for themselves.

Challenge

Weird, wacky and wonderful, the Museum of Science and Industry sits at the heart of the world’s first industrial city and guarantees a fun day out for families in Manchester. But with summer just around the corner, what they needed was a campaign to capture the imagination of adults and children alike.

Approach

We got our cogs whirring and created a campaign that put the Museum back into the hands of our audience. Using a larger-than-life visual style to engage with kids, and a bit of tongue-in-cheek humour to appeal to the parents, ‘The Power of Discovery’ campaign delivered a real impact across outdoor, digital and social.

Outcome

What started as a summer campaign has now turned into a permanent look and feel for all the Museum’s family communications. Brand awareness is on the rise (it’s hard to miss those billboards!), and even better, footfall to the Museum has increased not only with families but with overall visitors as well.