Bruntwood

  • AR
  • Digital
  • Digital Marketing
  • Experiential
  • Photography
  • Interiors
  • Social Media
  • Video
  • 3D Design & CGI

There’s more to St James’ than meets the eye. From the outside, this iconic period property stands as a monument to Manchester’s industrial past. But on the inside, the future is being built today.

Challenge

As regional property company Bruntwood’s largest city centre asset occupying a prime location at the top of the Oxford Road Corridor, St James’ offers forward-thinking companies the space they need to succeed and grow. Bruntwood approached us looking for an innovative way to reposition the building and launch the newly refurbished ninth floor. Along with a new visual direction, experiential marketing and activation activity, we proposed an AR and projection mapping experience to bring the building to new heights.

Approach

A place for dreamers and doers, St James’ is a space that you can really make your own and become part of something bigger. Our repositioning brought together the elements that make the building unique, connecting its long history with the workspace of the future.

But how were we going to get people to actually go and see the space? We launched a paid social advertising campaign and emailer to give a teaser of the space and begin to introduce the repositioning of St. James’. We then took over the ninth floor to create an immersive experience with projection mapping and AR, forming a seamless journey for customers from the moment the lift doors opened.

A projection mapped video tells the story of St James’ from past to present, leading to three AR experiences that bring the space to life with forward-thinking workplace solutions. Visitors hold iPads and physically walk through the digital workplaces, exploring the spaces in AR as they walk through the ninth floor. A walkaround video completes the activity, showcasing the best bits of the experience.

Outcome

The ninth floor viewing experience launched to agents and press from the end of June, with a successful launch event that showcased the experience to agents and potential tenants who are interested in letting the space. We’re excited to see the continued success of the campaign, and we look forward to working with Bruntwood on future projects.

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