Game-changing content for PUMA and VERSUS.
PUMA & VERSUS
Fitness & Wellbeing
Watch the case study video:
Create some buzz with a social video campaign targeting football-obsessed teens.
PUMA’s Future boot was created for the quickest and most agile players on the planet. Stylish, slick and designed to provide a unique, personalised fit with a different lace design for every type of player. We were tasked by youth publisher VERSUS to create some buzz around it with a social video campaign targeting football-obsessed teens.
We took the PUMA Future to urban London with young ballers and influencers Hidden Talent.
We kicked things off by developing concepts for each video, creating four styles of player that would each align with a different custom lace pattern. ‘The Destroyer’, ‘The Speedster’, ‘The Showboater’ and ‘The Goal Machine’ were born, representing the distinct personality of the PUMA Future boot.
Next, we took the PUMA Future to urban London with young ballers and influencers Hidden Talent, one of the city’s most renowned street teams. We directed and filmed the shoot on location to show the boots in action with a consistent lace-up, action and goal narrative structure.
Post-production brought the videos to life, using eye-catching motion design and animation effects to give them energy and appeal to young footballers aged between 13-19. The finishing touch was added with bespoke music scores for each video that were produced in house.
A huge hike in engagement and interaction after the launch.”
The campaign was a real success, with the videos attracting nearly 200,000 views across social and a huge hike in engagement and interaction after the launch. Winner.