We wanted to establish a core creative theme for our VR fly-through that would tie everything together visually whilst taking the user on a guided tour of the development.
After presenting a suite of creative concepts, the client chose ‘Light the way,’ a route that uses the medium of light to create pathways and shapes to instill a sense of connectivity, energy and positivity.
This is also an important message in terms of how NorthBridge is reviving the area. Once a rich and vibrant place of industry, the Sighthill area is being reignited with
a creative spark and bold vision for the future.
At this point we also did some work on Keepmoat’s brand positioning – including their brand vision and values – as they didn’t yet have any – to give both the client, and our copywriter, a tangible resource from which they could then write the VR voiceover script.