A window of opportunity for Safestyle.
Get the brand back on people’s screens and consign the BOGOF man to history.
For its first foray into TV advertising in quite some time, Safestyle was keen to move away from its traditional offer-driven approach and create a campaign that would drive home more emotive benefits-led messaging, while still retaining a quirky and irreverent style. Our challenge was set. Get the brand back on people’s screens and consign the ‘you buy one, you get one free’ man to history.
After working our way through pages of customer research, we stumbled across a common thread. Poor quality windows can be very problematic, much like an annoying and unwelcome guest in your house that refuses to leave. They cost you money, ruin your special occasions and keep you awake at night with all the noise. They’re a real pain. This was the key insight we needed to begin developing our creative concept for the ad.
With some clever wordplay and creative thinking, we were able to form the character at the centre of our campaign - Mr Window Pain.
With some clever wordplay and creative thinking, we were able to form the character at the centre of our campaign – Mr Window Pain. We knew using characters in TV advertising was tried and tested, but we needed to make sure it would be able to deliver the right messages clearly and succinctly. Rounds of moodboards, storyboards and script development later, we had a fully fleshed out TV ad on paper. Now we needed to transform our vision into a reality.
We managed the entire production of the TV ad.
We managed the entire production of the TV ad, from casting, costume design and location scouting through to filming, crew and equipment hire (plus all the other bits in between). With everything in the can, we then moved into post-production, with the all-important editing and grading masterfully done by our in-house team.
Delivered on time, on budget and in a way that far exceed their expectations.
The end result is one we’re all proud of, but especially the client, whose brief of getting Safestyle back on TV was delivered on time, on budget and in a way that far exceed their expectations.