Science and Industry Museum

Wowing families at the Science and Industry Museum.

Client

Science and Industry Museum

Industry

Travel & Tourism

Services

Outdoor Advertising

Digital Advertising

Social

Weird, wacky and world-shaping, the Science and Industry Museum (or the Museum of Science and Industry as it was previously called) sits at the heart of the world’s first industrial city and houses a world of discovery, guaranteeing a fun day out for families in Manchester. But with summer just around the corner, they needed a campaign to capture the imagination of adults and children alike.

We got our cogs whirring and created a campaign that put the Museum back into the hands of its audience, inviting people to come inside and explore. Using a larger-than-life visual style to engage with kids, and a bit of tongue-in-cheek humour to appeal to the parents, ‘The Power of Discovery’ campaign delivered a real impact across outdoor, digital and social.

In fact, the client loved it so much that what started as a summer campaign turned into a permanent look and feel for all the Museum’s family communications. Brand awareness increased significantly (I mean, it was hard to miss those billboards!), and even better, footfall to the Museum saw a sharp lift not only with families but with overall visitors as well.