Cartmel Priory

  • Digital
  • Experiential
  • VR

With a passion for sharing stories of the past, Cartmel Priory were looking for a new way for guests to experience their 800-year history. What better way than with VR?

Challenge

Cartmel Priory’s long history left us spoilt for choice when we were tasked with creating a virtual reality experience that was engaging, educational and fully immersive. VR is at the forefront of innovative visitor attractions in the UK, and so it was our job to create an experience that would draw new audiences to the Priory.

Approach

‘The Young Martyr’ takes the Priory’s visitors on a journey through the the time of the reformation and King Henry VIII. Hand-drawn illustrations inspired by marionettes and shadow puppets were recreated into 3D models, with movement and animation bringing each scene to life. The addition of professional voiceovers and a bespoke soundtrack added mood and pace, with a custom-built gaming pod creating a permanent installation in the church.

Outcome

The end result is an immersive and exciting journey into the history of Cartmel Priory and a world first. Over 250 visitors got to experience it on its opening day and there are further plans to distribute to local schools and to make it accessible for a global audience through online VR stores.

Results

1.3 mil

Total reach of campaign

26k

Social reach

871k

Views on Songs of Praise

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