A roundup of some work highlights from 2024

As another exciting year draws to a close, we’re taking a moment to reflect. From provoking VR experiences to exhilarating experiential activations, we’ve certainly been very busy in 2024. So come with us as we look back on some of our work highlights we’ve produced this year. Enjoy.

We partnered with Action For Humanity, a global NGO headquartered in Salford, to create Through My Eyes, an immersive VR experience designed to raise awareness about the worldwide refugee crisis, which now affects over 1% of the world’s population. The experience followed the emotional journey of a family displaced by conflict, aiming to challenge negative stigmas, drive donations and inspire policy change.

Combining detailed narrative development, lifelike character animation and intricate CGI environments, the VR experience immersed users in the harsh realities refugees face. Built for Meta Quest headsets, it was portable and accessible, allowing Action For Humanity to showcase it at universities, fundraisers and conferences globally, including the SEDA conference, where it garnered significant acclaim.

Through My Eyes became a powerful tool for empathy-building and advocacy, helping shift public perceptions and advance meaningful action for refugees worldwide.

Check out the full case study here.

Vredestein, Europe’s premier tyre manufacturer and a key sponsor of Manchester United, partnered with us to launch an experiential brand activation at Old Trafford ahead of the April 2024 match against Liverpool.

Tasked with raising awareness in the UK and introducing the Ultrac Pro tyre, we created the ‘Vredestein Ultra High-Performance Arena,’ where fans tested their football precision by kicking balls through a tyre wall, with prizes including match tickets, signed shirts and Ultrac Pro tyres. A CGI outdoor campaign featuring giant tyres rolling through Manchester built anticipation online ahead of the match.

The activation attracted hundreds of participants, earning praise for its fun, memorable execution, solidifying Vredestein’s reputation for innovation while strengthening its partnership with Manchester United.

Check out the full case study here.

We partnered with Joma Jewellery, renowned for its sentiment-based jewellery, to launch its first experiential activation in Manchester’s St Ann’s Square.

The event featured an interactive ‘Happiness Hopscotch’ game, a 9ft replica of the brand’s gift bag and prize giveaways designed to spread joy and boost brand awareness. Collaborating with Spiral Colour, we helped bring the activation to life, with plans to take it to other UK cities.

The event delighted attendees and showcased Joma Jewellery’s commitment to celebrating life’s little moments, marking a successful debut in experiential marketing.

Read more about it in our blog.

Elite Competitions, the original online competitions company, partnered with us to modernise its brand and launch its first-ever TV campaign.

Following an in-depth brand workshop, we refined their mission, vision and values, creating a unifying brand DNA and platform for future growth. We updated their logo, developed a dynamic brand language and rolled out a refreshed website and app to appeal to younger, social-first audiences while enhancing trust and professionalism. Comprehensive guidelines equipped their team to maintain consistency across all channels.

For their TV debut, we produced a humorous campaign themed around “the best kept secret,” supported by engaging edits for streaming and social media. The rebrand and national exposure positioned Elite Competitions to solidify their market leadership and expand their reach.

Check out the full case study here. 

Atlas, a radiology diagnostics specialist with over 30 years of experience, partnered with us to create a bold new brand and website that reflected the business’ unique mixed-model approach and vision to disrupt the industry.

Through collaborative workshops, we defined their mission, vision and values, resulting in the strapline “we see things differently” and a striking new visual identity using mint greens, electric yellows and deep blues. Inspired by an atlas and featuring a subtle umbrella motif, the logo symbolised their pioneering spirit and comprehensive care.

We translated this identity into a sleek, dynamic website, overcoming the challenge of limited imagery with graphics alluding to X-ray textures. With their fearless approach and vibrant new presence, Atlas is now poised to shape radiology’s future for the better.

Check out the full case study here. 

Ollo Health, formerly Red Care Health, is a specialist employee healthcare provider focused on promoting wellness, retention and productivity. We were brought on board to develop a new name, positioning, brand identity and website to help communicate its offering.

Through collaborative workshops, we defined the brand’s mission, vision and values, crafting an authentic brand DNA and a unifying strapline: “work better together”. The new name, Ollo Health, combined the healing qualities of the axolotl and the friendliness of “hello,” reflecting the team’s approachable and innovative nature. The brand identity featured soft-edged shapes inspired by the axolotl, a warm, vibrant colour palette and clear typography, symbolising growth and well-being.

We brought the brand to life with a clean, user-friendly website highlighting Ollo Health’s unique offerings. This rebrand positioned Ollo as a personable yet professional leader in employee healthcare, setting the stage for its next chapter.

Check out the full case study here. 

We’ve had so much fun working on these projects this year, and what you see here is just a glimpse of our work. We’ve had the pleasure of creating a diverse range of outstanding projects for many more clients, which you can explore over on our case studies page.

As the year comes to a close, we want to wish you a very Merry Christmas and a Happy New Year from everyone at Holdens. And remember, if you’re looking for a new brand or website, immersive experience or bold marketing campaign like the ones showcased here, we’re just a call away. Here’s to an even better 2025!