November Campaigns of the Month.

Now I know what you’re thinking. Isn’t every single ad at the moment just a Christmas one? The answer’s no! While we’ll have a special Christmas Campaigns of the Month of the blog for you in December, this month’s edition is packed full of non-festive creative goodness from around the world. Dive in.

If you’re like me, you probably didn’t know it’s possible to book train journeys through Uber. It seems much of the UK didn’t either, which prompted the brilliant ‘Trains, now on Uber’ campaign from the brains at Mother. The ads cleverly play on the unique behaviours that are synonymous with using Uber taxis by applying them to the rather different scenario of boarding a train, which makes the ads highly relatable, funny and straight to the point. Very good.

Unless you’ve been living under a rock, you’ll have seen that CGI out of home activations have been everywhere recently. We even wrote a blog on it. But this recent one from JD and The North Face tried something a bit different by drafting in actors and directing them to react in amazement at what you’re supposed to believe (at least initially) is a real Northy jacket wrapped around Big Ben. Of course, you soon realise it isn’t, but the rewards have already been reaped. To the tune of nearly 2 million views on JD’s Instagram.

Okay, technically this campaign first appeared a couple of months ago but it’s still doing the rounds and I just really love it, so it’s made the cut. I’m sure we’re all familiar with Domino’s iconic “Domin-oh-hoo-hoo” yodel. In this campaign, the brand takes inspiration from popular TV and film genres and hijacks over the most climatic parts of the scene with its famous slogan. Call it a Rickroll approach to advertising but they get you every time which means it WORKS. Well done VCCP. If you’re interested in reading more about audio and sonic branding, check out our blog.

Oatly’s campaigns always get people talking and this one is no different. It was created to promote the vegan brand launching in France, but you’ll notice the copy is in English. That’s because these clever outdoor ads, which sees Oatly using forced perspective to essentially hack its own murals, weren’t really created for outdoor at all. They were designed to get people filming and sharing on social, which is where most of the eyeballs are. Some people will argue the ads don’t make you want to buy Oatly, and it’s hard to disagree. But they certainly got people talking online, which will have undoubtedly helped accelerate brand awareness.

Finally, enjoy this incredible campaign from United24, which is Ukrainian president Volodymyr Zelenskyy’s fundraising platform. It’s partnered with talented LEGO artists to rebuild some of the war-torn country’s historic landmarks brick by brick, helping to foster global interest in Ukrainian heritage. Just brilliant.

And there you have it, November’s Campaigns of the Month is complete. There are definitely some contenders for campaigns of the year in there, but what were your favourites? Share them in the comments wherever you found this blog. And, of course, if you need an agency to deliver a clever campaign (or two), look no further. Get in touch.