Delivering the first ever experiential activation for Joma Jewellery

We had a lot of fun last month delivering an experiential out of home activation for UK-based jewellery brand, Joma Jewellery, in Manchester.

Founded in 2008, Joma Jewellery offers a wide range of sentiment-based jewellery, with the aim of helping customers spread joy and celebrate every moment, big and small. The brand’s signature A Little Bracelets are recognised – and loved – across the world, with one sold every 30 seconds.

Taking place in Manchester’s St Ann’s Square, it was Joma Jewellery’s first-ever experiential activation and featured an interactive ‘Happiness Hopscotch’ game, a 9ft version of the brand’s iconic gift bag and lots of prizes to be won.

We collaborated with Spiral Colour to produce the activation, with future plans to take it on the road to other towns and cities around the UK.

Emily Webzell, Brand Manager at Joma Jewellery, commented: “I’ve loved seeing our ‘Happiness Hopscotch’ activation come to life. Our mission was to share a little happiness and we did just that! Not only was it amazing brand awareness, but we also made so many people smile on the day.”

Olly Holden, our Production Director, added: “It’s been really fun working with a brand of Joma Jewellery’s size and stature to help them deliver a larger-than-life experiential activation in our home city. Hopefully this is the first of many!”

If you’re looking to take your experiential game to the next level, check out the work we delivered recently for Vredestein Tyres and Manchester United or get in touch to get the ball rolling.