Allied London partners with Holdens to relaunch XYZ brand

Allied London partners with Holdens to relaunch XYZ brand

Allied London’s XYZ offers a work and social experience that rivals co-working spaces in Manchester and the North West. With refined and sophisticated interiors, and an atmosphere that encourages development and productivity, XYZ moves away from ping-pong and beer stereotypes and towards a culture that focuses on wellbeing and professionalism (but still with great coffee and pizza).

Yesterday evening marked the launch of XYZ Social, a space for dining, meeting and drinking that’s located on the ground floor of the building. The eatery and bar transforms throughout the day, and whether you’re meeting a client or visiting in the evening for drinks with friends, the relaxed atmosphere, tasteful interiors and delicious food offering ensures that you’ll have an enjoyable time. Alongside the launch, XYZ opened up their newly refurbished seventh floor for the first time, with brand new offices, a gin bar and a terrace offering stunning views across Spinningfields.

We’ve worked closely with Allied London over the last year to evolve the XYZ brand identity, focusing on repositioning the brand in a way that considers the balance between work and social. The result has been the creation of two brands: XYZ Work and XYZ Social. With a sophisticated style, we’ve worked to articulate the contemporary and impressive setting of the building, alongside the friendly and welcoming community Allied London has created.

For XYZ Social, we’ve created a website, menus and interior wayfinding – and the launch yesterday was an exciting opportunity to see the brand come to life and see the results of all of the hard work from the team at Allied London. With delicious pizza canapes, live music and stalls from independent businesses, it was clear to us that Allied London are continuing to create outstanding working experiences throughout Manchester.

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