Getting ahead of the curve with new brief for Micralite

Getting ahead of the curve with new brief for Micralite

Designed with the busy urban parent in mind, Micralite strollers were created by two dads who wanted to make life easier for other parents. Practical, stylish and thoughtfully engineered, every element has been built to help parents get out there, wherever it is they want to go.

Fast becoming one of the most sought-after baby products, Micralite has challenged us to shake things up with a bold new unique point of sale display, product CGI and visualisation and marketing collateral – and we couldn’t be more excited to work with them.

The aim is to increase brand awareness among the Micralite target audience – stylish, urban and suburban 25-44 year-olds who relish challenge and change. Well-informed, life-loving people who are ready for the adventure of parenthood.

We’ve already got stuck in, working closely with Micralite’s product designers to create 3D visualisations, CGI and bespoke animations to bring each product to life. With a crisp, consistent visual style, these renders recreate each unique product and show them off in the best way possible across digital and print.

Alongside this, we’re working away to create a unique point of sale display to showcase the products, communicate the Micralite brand and stand out from competitors at trade shows. Inspired by origami, these stands use a sleek, modular design that’s flexible and future-proof, meeting the practical needs of different displays and retail spaces.

Ted Holden, managing director, said: “Micralite is such an exciting brand with sought-after products, and we’re looking forward to coming up with a creative solution to show off its innovative strollers.

“We’re excited to continue our journey with Micralite, working across the spectrum of branding and communications to really bring the brand to life.”

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