We started by taking the existing logo and aviation-inspired building interiors to develop a wider brand positioning for Skyline. It needed a clear personality and tone of voice to ensure consistency across all communications.
We also developed fresh and contemporary branding for Skyline that encapsulates the building’s visual personality, representing the clarity of life above the clouds, whilst appealing to and engaging a young audience who are spoilt for choice when it comes to picking their student accommodation.
We captured video and photography over two shoots in Bournemouth, using twelve actors to create a sense of variety. This enabled us to effectively capture what living in Bournemouth is like for students.
This content was then used across a brand new website, which we also built, and the Skyline social media channels.
After capturing reality during the photography and video shoots, we turned our attention to virtual reality and CGI’s, bringing Skyline to life for prospective students by producing one of the first fully immersive 3D VR experiences featuring a university residence.