With its multi-award winning, flavour-infused food and extravagant restaurants, Asha’s is a household name throughout the Middle East with restaurants in Dubai, Abu Dhabi, Bahrain, Kuwait, Quatar and Saudi Arabia. And now the UK is getting a taste of the action.
Indian might be one of Britain’s favourite cuisines but for too long it’s been associated with lacklustre curries and bland biryianis. We’re helping Asha’s put a stop to that. Our job was to show the good people of Manchester what they’ve been missing out on, and to teach them that Indian food doesn’t have to be ordinary.
We crafted a content marketing strategy that stripped back the sheen and turned the spotlight on the one thing that sets Asha’s apart – its food. Taking a completely fresh approach to its website, email and social media communications to cut through the noise and generate a real buzz on the Manchester food scene.
We’ve only been working with Asha’s for a few months but already we’re starting to see the results. Social engagement, click-throughs and website sessions are on the rise, and best of all, bookings in the restaurant are at an all-time high. I think it’s safe to say the time of mediocre masalas is well and truly over.