University of Bath Student's Union

  • Branding
  • Digital
  • Photography
  • Interiors

The University of Bath Students’ Union was struggling to engage with its students. We came along to help them bring all their services together and show off everything they have to offer.

Challenge

Representing every single student, the Students’ Union is there to enrich experiences, provide support and help every student get the most out of their university experience. We were tasked with giving the brand a voice of its own, with the aim of improving consistency across its services and increasing student engagement.

Approach

Armed with the results from student surveys and workshops, we created a new identity and a new name which, as the students refer to their union, is simply ‘The SU Bath’. Inspired by the way the SU helps shape its students as individuals, we created a palette of shapes and colours to represent their five key services, resulting a fresh, fun and flexible brand created with students in mind.

Each of the five key services were given their own personality and style, making them easily identifiable while working alongside the main brand in key communications. In keeping with the new look and feel, we then designed a website with a clear user journey, as well as a simple wayfinding system and interiors in the SU building, refreshing the space with the new brand colours and window vinyl patterns.

Outcome

The response from staff and students was overwhelmingly positive, with the new brand launching with Freshers’ communications in September. Comprehensive brand guidelines has made the brand easy to use for student groups and services, and the refreshed interiors brings students together in a space designed around them.

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